I write, and so
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Thoughts on engineering, product, AI, and whatever else occupies my mind. No fluff, no filler.

AllAI AutomationLead GenerationStrategyPrompt EngineeringContext EngineeringCase StudyGrowth

AI AutomationSeptember 17, 2026·5 min read

Your AI agent has a security hole nobody scoped for

Prompt injection attacks are up 340% and hit a third of deployed agents. After 4 years shipping these systems, here is what actually contains it.

Lead GenerationSeptember 16, 2026·5 min read

Why most teams kill their AI SDR within three months

Between 50 and 70% of teams that deploy AI SDRs churn inside a quarter. After 4 years building outbound systems, the reason is not the technology.

AI AutomationSeptember 15, 2026·5 min read

Your AI agent works in the demo and dies in production

Most AI agents pass the demo and fail the first real week. After 4 years building these systems, the problem is almost never the model.

StrategySeptember 14, 2026·4 min read

AI search is eating your B2B traffic. Your site needs a new job.

Nearly 60% of searches now end without a click and Gartner expects a 25% drop in search volume. Here is how I think B2B sites have to change.

AI AutomationSeptember 12, 2026·5 min read

Voice AI demos beautifully and falls apart on real calls

Most voice agents ship with 2 to 3 seconds of round trip delay and drop calls under load. After 4 years deploying these, here is what separates the ones that work.

Lead GenerationSeptember 10, 2026·5 min read

Cold email reply rates dropped 15%. Better copy will not fix it.

Reply rates fell to 5.8% this year and 17% of cold emails never reach the inbox. After 4 years running outbound, the fix is infrastructure, not writing.

StrategySeptember 8, 2026·5 min read

Your AI bill tripled in a week. Here is where the money goes.

Audits find 40 to 60% of enterprise LLM spend is waste. After 4 years running these systems, here are the six places the money actually leaks.

StrategySeptember 4, 2026·5 min read

Your automation is not broken. It is unowned.

Most business automation fails months after launch, when an API changes and nobody is watching. After 4 years maintaining these systems, that is the real cost.

Prompt EngineeringAugust 30, 2026·6 min read

The four questions that stop AI writing 500 identical emails

Batch personalization collapses into sameness because each LLM call is stateless. Here is the reasoning framework I built to fix it in production.

Prompt EngineeringAugust 26, 2026·5 min read

Prompt engineering is not dead. It stopped being about wording.

Gartner says prompt engineering is out. After 4 years writing prompts that run in production, here is what actually changed and what still matters.

Context EngineeringAugust 22, 2026·5 min read

Context rot: why your AI agent gets worse the longer it runs

Model accuracy degrades measurably as the context window fills. After 4 years building agents, here is how I budget context so they do not decay.

Context EngineeringAugust 19, 2026·5 min read

Context engineering: what actually belongs in the window

Better context beat better prompts 22 points to 3 in Shopify's testing. Here is the framework I use to decide what an AI system sees on every call.

Case StudyJanuary 15, 2026·6 min read

How I generated $74K for a marketing agency in 45 days with AI

Most agencies waste months on proposals and cold calls that go nowhere. Here's the exact automated outbound system I built for Galax Media — and why it worked when everything else hadn't.

StrategyNovember 11, 2024·5 min read

Why most AI automation fails (and what actually works)

Businesses spend thousands on AI tools that deliver nothing. It's not the tools that fail — it's the order of operations. Here's the mistake I see every single time.

GrowthAugust 3, 2024·7 min read

From 200 to 20K followers in 3 months: the system behind the growth

It wasn't luck. It wasn't going viral once. It was a repeatable system for content production, distribution, and lead capture. Here's exactly how it worked.

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